adobe to acquire workfront for $1.5 billion

“Adobe is the undisputed leader in content creation, management, delivery and measurement and a trusted partner to digital leaders around the globe,” Chakravarthy said. Under the deal, Workfront CEO, Alex Shootman, will continue to lead the Workfront team, reporting to Adobe executive vice-president and general manager of Digital Experience Business and worldwide field operations, Anil Chakravarthy. The transaction is expected to close during the first quarter of Adobe’s 2021 fiscal year subject to final conditions.

Core capabilities of its platform including the ability to manage content, plan and track marketing campaigns and execute workflows across teams. Workfront boasts of more than 3000 customers globally and 1 million users. The two companies have been partners for some time, and Workfront already offers APIs connecting its software straight into Adobe Creative Cloud and Adobe Experience Cloud.Īmong the 1000 customers Adobe and Workfront have in common are Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. Specifically, the vendor highlighted Workfront’s deep leadership and enterprise-grade ability to orchestrate marketing workflows as a key reason for the deal. Adobe's acquisition of work management software vendor, Workfront, for US$1.5 billion has been described by analysts and thought leaders as an interesting but ultimately unsurprising deal given the growing maturity of marketing and CX capability globally.Īdobe confirmed the agreement this week, positioning it as an acquisition that will bring collaboration management capabilities into its customer experience and creative cloud platform portfolios.

Adobe to acquire workfront for $1.5 billion